Some important criteria to meet are:
With Indola, we have developed a clientele matrix to help you identify the needs of each client and cater for them, whether they are 17 or 70 years old! Check out the next pages for more service inspirations for each age group.
- Want to be understood
- Trust peer consultation / influencer
- Explore/Express themselves
- Want to be different
- Activists for sustainability
- Not worried to try
- Attracted by quick and easy changes
- Entrance to colour
- Quick colour service
- Pastel to bold
- Want to keep up with trends
- Make clear statement and are inspired by brands
- High level of knowledge
- Want to be involved in the process
- Frequent salon visits
- Cover first greys
- Flexible and sophisticated looks
- Styling tips
-Value consultation and hairdresser recommendations
- Want to be pampered
- All about performance
- Familiar with eCom & online info
- Quick services in between
- Grey coverage
- Care focus
- Seeking a professional look & styling
- At fair price
- Physical change impacts hair
- Independent again
- Relationship with hairdresser
- “Make me younger”
- End to end service
- Grey coverage
- Colour placements
- Self-confident
- Treat themselves
- Care and styling products that enhance grey & texture
- In-depth consultation
- Planning the journey
- Increasingly exiting colour
- Exiting colour: from dark to natural
- Grey enhancement
- Tailormade care & style
COLOR STYLE MOUSSE
Overall application & personalization with BLONDE EXPERT Insta Cool Treatment.
Ideal target group:
Statement Maker
Age group 17-24
Finish your frosty look with BLONDE EXPERT Insta Cool range in salon & at home to maintain and refresh cool tone directions perfectly and banish unwanted, brassy or golden tones while strengthening the hair from within.
COLOR STYLE MOUSSE
Personalizing a pre-lightened base with different BLONDE EXPERT Pastel panels.
Ideal target group:
Simply Sophisticated
Age group 25-34
Finish the look with BLONDE EXPERT Insta Strong Shampoo and Insta Cool Treatment.
The dynamic duo nurtures your resilient blonde hair with an extra touch of refreshing coolness, taking your lived-in pastels to the next level.
COLOR STYLE MOUSSE
Creating different level of highlights, smudging the roots with PCC Cool & Neutral.
Personalizing the highlights with BLONDE EXPERT Pastel shades.
Ideal target group:
Precision Seeker
Age group: 35-44
Wash & care for your hair with BLONDE EXPERT Insta Strong range guaranteeing the most brilliant blonde looks coupled with outstanding hair quality & radiant shine.
COLOR STYLE MOUSSE
Regrowth touch up with PCC Cool & Neutral.
Add an extra layer of coolness with BLONDE EXPERT highlights personalized with BLONDE EXPERT Pastel shades.
Ideal target group:
Simply Loyal
Age group: 45-55
Ensure your look with care by using BLONDE EXPERT Insta Strong Shampoo, followed by our weightless Insta Strong Spray Conditioner.
It ensures the most brilliant blonde looks, while elevating hair quality and providing a remarkable shine.
COLOR STYLE MOUSSE
Creating different level of highlights, with BLONDE EXPERT Highlift 100. + Blend & PCC to even out the salt & pepper base.
Add an extra layer of coolness with BLONDE EXPERT Pastel shades.
Ideal target group:
Happy Transitioner
Age group: 55+
BLONDE EXPERT Insta Cool range is great on grey hair! And it's not limited to blondes; the violet pigments can neutralize any hints of yellow in greys and silvers as well.
COLOR STYLE MOUSSE
Quick toning service for a vibrant colour transformation with warm copper tones.
STEP 1 ▸Apply the mousse on washed, towel dried hair. Start at the nape and separate a 1 cm thick section. Apply a generous amount of mousse and distribute evenly using a comb or a brush
STEP 2 ▸Work your way through the entire hair. Make sure the hair is well saturated with the product. Leave to develop for up to 10 minutes
STEP 3 ▸Rinse thoroughly until water runs clear. For optimal color results, do not shampoo the hair after tinting
STEP 4 ▸Blow dry and style as usual
Tip▸ If the hair structure is very porous, apply CC2 on washed, towel dried hair first.
COLOR STYLE MOUSSE
Volume & colour refreshment service for a natural volume look with shine boost and great manageability while blow-drying.
STEP 1 ▸Apply the product to washed, towel dried hair with a brush
STEP 2 ▸Distribute evenly
STEP 3 ▸Leave-in and style as usual
Tip▸ Used as a leave-in styling mousse, color result will last up to 4 washes and protect the hair against blow-dry damage.
COLOR STYLE MOUSSE
Colour refreshment & neutralizing service for customers who want to get rid of unwanted warm hues.
STEP 1 ▸Apply the product to washed, towel dried hair with a brush
STEP 2 ▸Distribute evenly
STEP 3 ▸Leave-in and style as usual
Tip▸ If stronger hold is desired, layer the product with INDOLA CARE & STYLE Strong Mousse
COLOR STYLE MOUSSE
Pre-pigmentation service to colour highly porous lengths & ends to achieve even & long lasting colour results.
STEP 1 ▸Apply desired PCC shade on dry, unwashed re-growth. Leave develop for 10 - 20 minutes
STEP 2 ▸Apply a thin layer of suitable Color Style Mousse on length & ends and comb through to provide an even result. Do not rinse
STEP 3 ▸Apply your chosen PCC colour shade mixed with Color Transformer 1:1 and let develop for another 10-20 minutes
STEP 4 ▸Blow dry and style as usual
Tip▸ For optimal results, Make sure the hair is well saturated with the product
COLOR STYLE MOUSSE
Refine your lifted or lightened hair at home.
STEP 1 ▸Wash and care your hair with your favorite INDOLA products. Apply a generous amount of COLOR STYLE MOUSSE with a brush to washed, towel dried hair.
STEP 2 ▸Comb through to ensure even application
STEP 3 ▸Blow-dry and style as usual
Tip▸ Always begin with sections that are very golden, yellowish or brassy.
COLOR STYLE MOUSSE
Quick toning for beautiful rosé hues without long-term commitment on lightened hair.
STEP 1 ▸Wash and care your hair with your favorite INDOLA care products. Apply COLOUR STYLE MOUSSE on washed, towel dried hair. Apply a generous amount of mousse and distribute it evenly using a comb or a brush
STEP 2 ▸Leave on for up to 10 minutes. Rinse thoroughly until water runs clear. For optimal colour results, do not shampoo the hair after tinting
STEP 3 ▸Use your favorite styling product and blow-dry as usual
Tip▸ For optimal results, the hair must be well towel-dried before applying the product.
COLOUR ID SERVICE
Ideal target group:
Statement Maker
Age group 17-24
The second step to achieving your desired result is to use the CREA-BOLD portfolio – it offers everything you need to answer the requests of your clients. Be creative! Play around with the colours to create a unique colour blend for each individual client.
When creating a bold hidden panel think about the size of the hair section and how striking the colour should be. As well as where to place the panels to achieve a hidden colour result that really ‘pops’ when changing the hairstyle.
There’s a full spectrum of shades to choose from to create bold hidden panels. To achieve the best colour possible, the sections of hair you’re applying colour to must be light blonde for a perfect pre-colour canvas.
Don’t forget! The condition of the hair is also key to achieving a beautiful bold colour that lasts.
MELT & REFINE SERVICE
Ideal target group:
Simply Sophisticated
Age group 25-34
Sheer, almost-invisible highlights followed by a pastel toner will take colour to the next level, but make sure you go low on lift to avoid a bright, bleached-out look.
These highlights should melt into the hair and lend a perfectly polished shine, which is why BLONDE EXPERT is the ideal lightener to respect the integrity of each strand.
The trick is to layer hues in the same tonal direction, so veer away from dialling up contrast with stand-out ribbons.
BESPOKE SUBLIMITY SERVICE
Ideal target group:
Precision Seeker
Age group: 35-44
For a more holistic approach, integrate an in-salon care routine into the service. Don’t forget to advise on the best shampoo and conditioner for coloured hair to ensure the colour lasts as long as possible, with a glossy finish and healthy feeling.
We suggest opting for a demi-permanent colour here, which will gently lighten the hair without creating a strong demarcation line when the regrowth starts to come through.
You can dare to achieve the most perfect end-result, creating a beautiful autumn inspired colour using PCC and the COLOR TRANSFORMER.
COLOUR REBOOT SERVICE
Ideal target group:
Simply Loyal
Age group: 45-55
Does your client want a root shadow that touches every grey, or do they prefer wearing the same rich, lustrous shade all through their hair?
Either way, a quick touch-up solution is available in-between colour visits with XPRESSCOLOR.
Did you know that XPRESSCOLOR is also your perfect partner for male clients?
COLOUR REVERSAL SERVICE
Ideal target group:
Happy Transitioner
Age group: 55+
When it comes to home maintenance for grey hair recommend our BLONDE EXPERT INSTA COOL range.
It’s not just for blondes; the violet pigments can neutralise the hints of yellow in greys and silvers too. All your clients have to do is lather up with the BLONDE EXPERT Insta Cool Shampoo, leave it on for 2-5 minutes, then rinse and follow up with our BLONDE EXPERT Insta Cool Spray Conditioner or Treatment.
Clients with grey often see an uneven distribution of their grey or white hair.
To give grey hair dimension and a more even result, create highlights and lowlights for a balanced salt and pepper look using PCC and the COLOUR TRANSFORMER for lowlights and Pastel shades for Babylights – this will give a more balanced ‘salt and pepper’ look.
COLOUR ID SERVICE
Ideal target group:
Statement Maker
Age group 17-24
It’s playtime! Let your imagination run free and invite your clients to choose from a full spectrum of vibrant rainbow shades.
To achieve the best colour possible, the sections of hair you’re applying colour to must be light blonde for a perfect pre-colour canvas. Condition is key to achieving a beautiful bold colour that lasts.
Have fun as you explore the CREA-BOLD portfolio with your client to find their unique tailormade Colour ID.
Size it up - to get the striking result you want and for maximum impact, think about the size and placement of the hair section.
MELT & REFINE SERVICE
Ideal target group:
Simply Sophisticated
Age group 25-34
Easy sophistication in a veil of soft colour makes this blonde look instantly stand out. Sheer, almost-invisible highlights followed by toner will take colour to the next level. But be sure to go low on lift to avoid a bright, bleached-out look.
For highlights that melt into the hair with a perfectly polished shine, BLONDE EXPERT is the ideal lightener as it respects the integrity of each strand.
To get a beautiful sheer result, the trick is to layer hues in the same tonal direction, so veer away from dialling-up contrast with stand-out ribbons.
BESPOKE SUBLIMITY SERVICE
Ideal target group:
Precision Seeker
Age group: 35-44
A laidback, natural-looking blonde with a warm beach vibe. Keep this look soft by mixing the COLOR TRANSFORMER with the CREA-MIX 0.00 to gently lighten the hair and avoid a strong regrowth contrast.
For a more holistic approach, integrate an indulgent INDOLA in-salon care service to enhance a healthy look and feel, and remember to recommend the perfect shampoo to keep the colour in tip-top, glossy condition.
COLOUR REBOOT SERVICE
Ideal target group:
Simply Loyal
Age group: 45-55
A polished, natural-looking and endlessly elegant look.
For a blonde that effortlessly blends grey at the roots or for a rich, lustrous shade worn all through the hair, this service will keep your client glowing.
Not all clients want highlights, so a permanent formula using BLONDE EXPERT Highlift 100. +Blend will give you the blonding power to camouflage greys with ease, while creating a seamless even finish.
COLOUR REVERSAL SERVICE
Ideal target group:
Happy Transitioner
Age group: 55+
Give grey clients who embrace their shade, an extra reason to celebrate silver. A toning service with BLONDE EXPERT Pastels will give an on-trend twist to enhance natural greys.
Push the look further and add more dimension by starting with some light babylights using BLONDE EXPERT Lightener or darker using PCC Cool & Neutral.
For pristine home maintenance recommend our BLONDE EXPERT Insta Cool series. The violet pigments look after greys as well as blondes, neutralising any hints of yellow to keep silver shades icy cool and true. Recommend that clients should lather up with BLONDE EXPERT Insta Cool Shampoo to cleanse, and leave on for 2-5 minutes, then rinse and follow up with BLONDE EXPERT Insta Cool Spray Conditioner or Treatment.
Ideal target group:
Statement Maker
Age group 17-24
Do you have young clients who want to find their colour ID? A very versatile group of clients with radically different wishes?
With our Colour ID Service you can offer multiple solutions: from soft, sheer pastel hair to shades that enhance their natural hair colour… From hidden bold colour hues to bright rainbow hair… Anything is possible!
If your client is looking to step up their shade, follow our 'everything guide' to achieving their rainbow hair of dreams, whether that’s weaving subtle pastel highlights or perfecting a rainbow prism of colour.
Whether they’re icy-cool in winter or soft & sweet in summer, these light pastel shades stand the test of time over and over again.
Not only are they forever trending; they’re also a great mood booster for your colour-brave clients that want to change their colour on a regular basis, allowing them to switch around the happiest hues with low- maintenance in the INDOLA colour portfolio.
At the same time, they act as the perfect colour enhancer for natural shades.
You’ve perfected your client's ultimate rainbow hair. Now, make sure they take care of their new look at home.
Step 1: Create a tailored home haircare regime using our Indola Care & Styling portfolio
Step 2: Have regular touch-ups in the salon and don't forget to book in follow-up appointments
Step 3: Advise your client to wash their hair less frequently to help prolong the colour"
There's a full spectrum of shades to choose from! To achieve the best colour possible, the sections of hair you're applying colour to must be light blonde perfect pre-colour canvas. Condition is key to achieving a beautiful, bold colour that lasts.
Achieve vibrant, bold results using the CREA-BOLD portfolio. Experiment with effects and get creative to achieve a unique rainbow look. The key is to think about the hair sections and placement of shades, tailoring it to your clients desired end result after styling.
Ideal target group:
Simply Sophisticated
Age group 25-34
Flexible options, customised services and inspiration on the latest trends, paired with tips from the Hairdresser is what mid- aged clients are looking for.
Expensive blonde and brunette hair is here to bring added depth, dimension and shine to the hair. Or it’s simply going to enhance their existing colour in the most natural-looking way.
Featuring subtle highlights that shine, shimmer and bring laidback luxe to the fore, our Melt & Refine Service is low on contrast, low on maintenance, but high on unstoppable radiance.
Different shades of brown and reds is as lustrous as it gets, relying on soft, sheer highs and lows that stay withing one hue of the base colour. Each creation should be understated yet eye-catching. Hair condition is key to this look too; locks should appear shiny, frizz-free yet effortlessly styled, so focus as much on hydration as you do on colour when creating this service.
Sheer, almost-invisible highlights followed by toner will take colour to the next level, but make sure you go low on lift to avoid a bright, bleached-out look. These lights should melt into the hair and blend into a perfectly polished shine, which is why BLONDE EXPERT is the ideal lightener to respect each strand's integrity. The trick is to layer hues in the same tonal direction, so veer away from dialling up contrast with stand-out ribbons.
If you client is blessed with a natural hair colour that's already brimming with dimension, a colour refinement may be all they need. Use PCC and COLOR TRANSFORMER or CREA-BOLD mixed with Conditioner to enhance the existing richness that they already have.
Ideal target group:
Precision Seeker
Age group: 35-44
There’s nothing like that freshly-coloured hair feeling. For colourists and clients alike, there’s something so satisfying about a hair colour, whether you’re fixing grown-out highlights, creating a shiny uniform colour result or sweeping away very first greys.
We suggest opting for a demi-permanent colour which will gently cover any wispy roots without creating a strong demarcation line when regrowth starts to come through. You can achieve the most beautiful bespoke colour result using PCC and COLOR TRANSFORMER to blend in greys or offer refresh options in between.
Your clients will realise that beautiful hair and a healthy scalp go hand in hand. Integrate an in-salon care service to cater for a holistic approach.
Next on the agenda: keep the colour perfect for as long as possible, while ensuring hair feels healthy and looks glossy, by advising on the best shampoo for colour-treated hair or how to protect hair from the sun. Don´t hesitate to give your clients a lesson on how to care for coloured hair like a pro at home.
Ideal target group:
Simply Loyal
Age group: 45-55
When clients start to see grey hair coming through, they typically opt to cover grey roots. Especially in this client group, they want a natural look which gives you a lot of opportunities.
With our Colour Reboot service, you can use highlights to blend their grey hair or create root shadow that touches every grey for a uniform finish. Highlights can even make the hair appear thicker.
The result? A seamless finish for ultra-natural results - a multi-tonal effect that suits everyone, from blondes to redheads to brunettes.
Your client wants a root shadow that touches every grey, or they simply prefer wearing the same rich, lustrous shade all through their hair. Not everyone wants highlights, so a permanent formula using PCC or BLONDE EXPERT Ultra Blend will allow you to camouflage the hair, while creating a uniform finish.
HIGHLIGHT GREY HAIRS IF:
Your client has highlighted hair they hope to maintain, or they’re keen to try highlights for the first time to make their greys less noticeable. Those who want complete coverage and highlights might find a double process is best. That means root shadow first, followed by a scattering of multi-tonal lights.
These days, there are endless ways to apply highlights. From balayage to babylights, you've got plenty of techniques at your disposal.
Like all coloured hair, greys need nourishing after-care. Ensure to use care products as a finishing step of the service and let your clients know exactly how they can maintain their look at home…
Ideal target group:
Happy Transitioner
Age group: 55+
Is your client making a transition to grey hair or do they have silver strands that need a refinement?
If so, then they’re going to love the Colour Reversal Service. Mixing greys and blondes with darker tones, this service creates light and shadow, so hair shifts and shimmers with every move.
The Colour Reversal Service creates a dimensional look for your client, no matter if they’re already grey, or they’re looking to transition to grey.
Let your grey clients know that they can wash their grey hair with a purple shampoo and treatment.
It’s not just for blondes; the violet pigments can neutralise the hints of yellow in greys and silvers too.
All they have to do is lather up with the BLONDE EXPERT InstaCool Shampoo, leave it on for 2-5 minutes, then rinse and follow up with the BLONDE EXPERT InstaCool Treatment.
If your client’s hair wants to transition to grey, you can add darker pieces – with a few precisely placed lowlights or lighter pieces with babylights around the hair line to add more dimension.
For the darker pieces, use PCC and COLOR TRANSFORMER to create a lighter, sheer result. Or to achieve higher colour intensity, apply cool and darker PCC shades with 100% coverage and a deeper finish.
The perfect product to create babyblights is our BLONDE EXPERT lightener.
Like all coloured hair, greys need nourishing after-care. Ensure to use care products as a finishing step of the service and let your clients know exactly how to maintain their look when they leave the salon…